Simply G's Blog: A Lot to Learn About Nothing to Lose By: Ryan Blair-Part #3/3

• Which is it, nothing to lose, or everything to lose?

NTL vs. ETL is really the duality of start-ups vs. established companies. The difference in decision making between having nothing to lose and everything to lose is vast. It’s why small nimble start-ups are beating major established brands. One management team is guarding their reputation, their shareholders, and their weekends off (ETL), while the other is willing to work harder and bet their future on a single strategy to win, or lose. A startup, by nature, should always bet the company with a nothing to lose attitude and that is why some make it, and others don’t.

My company was the startup that looked at the industry it was in, bet the company and won, and now we find ourselves with a lot to lose. I am faced with this dilemma daily, and I’m forced to process the two modalities constantly. I plan to maintain this duality indefinitely.

• Make a ‘nothing to lose’ bet.

Sometimes you have to bet against a bet. We applied this, in fact, to the technology I spoke of earlier. We launched the software product and six months later we made it obsolete by launching a mobile product to compete with it. We seed funded an investment in a start-up whose sole goal in life was to do just that, beat us. In this particular case the start-up did indeed cannibalize another major investment we made. I literally bet millions against a multi-million dollar bet. Some would call this a hedge, but in my opinion it wasn’t. Another start-up would have come to market against us one way or another, so this wasn’t a hedge, it was a ‘nothing to lose bet’ and in the end there were two winners.

Whether you are a big company or a small company ultimately your success comes down to the decisions you make and the perspective from which you make them. So, what’s your perspective, NTL or ETL?

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GJ Reynolds also known as “G” is a Passionate, Playful & Powerful Warrior Entrepreneur, Author, and Life Transformer. He is also a Visalus Founding Promoter, Ambassador, Co-Founder of the Body By Vi 90 Day Challenge, business developer, coach, mentor, trainer, public speaker and radio host. He teaches others how to have fun reclaiming their Life, Health & Prosperity! G is driven to assist others to reach their full potential and having their magnificence to shine. He loves to teach and work with like-minded entrepreneurs and professionals who choose to reclaim their personal power and transform their life, health and prosperity. He lives a life of purpose, on purpose and for purpose. He enjoys the process of his personal, spiritual, and professional journey, while assisting others to do the same. G is at his best when he is learning, teaching, inspiring, creating, organizing, and leading the way! He also enjoys communicating with others that are of like mind and is on a mission to assist millions of people to transform their lives! Need a little help?

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