How to Improve Your Personal/Company Brand
Entrepreneur and Vi Millioniare GJ Reynolds Discusses How to Improve Your Brand on the Simply G Radio Show, a Division of the Simply G Media Network
Neil Haley, the Total Tutor host of the Simply G Radio Show, interviewed Vi Millionaire GJ Reynolds to find out about what is branding, how am I a brand, and how do I create the best brand.
Reynolds is an original founding member of the company ViSalus
and is now a 5 Star Ambassador, Vi Millionaire, and CEO of Simply G
Media. He has written a book titled “The Playful and Powerful Warrior
Within You!” and holds the distinction of completing the Dale Brown and
Project 10 Challenges by completing 2 or more miles per day for over
1000 days straight (and counting). He is also ranked in the top ten in
social media in the world.
GJ Reynolds
explained why everyone is now a brand, on the show. Everyone is now a
brand. What has happened now, anyone is able to place themselves on
YouTube, Twitter, Facebook, and Instagram, etc. This immediately turns
them into a public figure and in many cases a brand. I am a brand. The
day I realized I am a brand is the day I shifted to align who I am and
what I represent both personally and in my business. I turned this into
one thought, one path and one brand. My company and myself are pretty
much one of the same when it comes down to the core values. Yes, I am a
brand.
GJ provided some first steps in brand
development. Here is what I learned, When you know where they are going
in your business, you are more likely to arrive there. First, you have
to have a mission. What is the mission? What are the steps based on the
goals and resources you have? Does your brand represent your mission or
does your mission represent your brand? You need to both be congruent
with one another.
GJ discussed being clear about the
brand’s mission. He explained the importance of determining what the
steps are in achieving the brand’s mission. GJ shared, Here is where I
am, here is what I have to do, here is what I have to do to accomplish
the mission. I learned from Darren Hardy, Publisher of Success Magazine,
you have to have clear vital functions to move towards your one big
goal and mission. This is a key aspect of how to develop a successful
business and successful brand.
GJ described a brand develops over time.
“It requires both persistence and consistency. I have found it
imperative to live and honor your personal brand to attract the right
people and to keep it simple.”