Great Article Series by one of my friends/mentors Daren Hardy!
If you are going to achieve goals you have never achieved before, you must be willing to do what you have never done before.
One of those things is to allow, no actually push, yourself to FAIL. And if you want to succeed big, you have to fail big. There is no way around it.
When I was only 20 years old, I got into residential real estate sales. It was the early ’90s, and the real estate market was as tough as it is right now. I knew nothing about the real estate business; I had no prior experience, clientele or even credibility—I wasn’t even old enough to drink! But in just 90 days, I was outselling (new listings and pending escrows) an entire office of 44 veteran agents—combined!
The strategy I am going to reveal to you made that possible and is one of my personal-achievement secret weapons. I now offer it to you…
When I went to my first real estate seminar, I asked the lecturer to lunch. I asked him for his best tip on being successful in real estate. His answer was, “Go fail—a lot.”
“What?!” I said. “I thought the whole idea of success was to avoid failure.” “Quite the opposite,” he said. Then he told me a quote from Tom Watson of IBM: “The key to success is massive failure.” He said, “Your goal is to out-fail your competition. Whoever can fail the most, the fastest and the biggest wins.”
I was still perplexed.
Then he drew this analogy out on a cocktail napkin. He said, “Life, growth and achievement work like a pendulum.
On the other side, you have success, acceptance, victory, joy and happiness.
If you stand still in life, you won’t experience either side of life, neither the failure and pain nor the success and happiness.
Over time, most people figure out how to operate in a narrow comfort zone. They can only accept a certain amount of pain, rejection and failure. But then they also only experience the same degree of joy, connection and success.”
The key is that you cannot experience one side without an equal proportion of the other. This is the mistake most people make: They think they can have success without failure, love without heartache, and happiness without sadness. As sure as we have gravity, we have the duality and pendulum of success and failure.